How To Grow Your Business With Video Marketing In 2021

How To Grow Your Business With Video Marketing

Let’s assume you are creating an affiliate marketing business. Would you like to add video marketing to help drive more traffic to your website? In this post you will uniquely learn how to grow your business with video marketing in 2021, through a series of four video webinars. Using video webinars to teach how to use video marketing makes sense, right?

Most entrepreneurs, especially beginners feel that video can be very technical and complicated. They just do not know where to begin. Let alone what steps to take to use this medium effectively. Not only will you learn how to create videos but also how to structure your videos for maximum impact.

You have come to the right place. By the time you watch all these webinars and implement what is taught, you will be much better equipped to use video to successfully market your business and increase traffic to your website.

What Will You Learn?

First, I will share with you the overall topics of each video. Then later, go into more details what each of these videos will be teaching. I’d like to know what you think about the following topics. Do you feel this could be of benefit to you?

  1. An Introduction To Video Creation And Editing
  2. How To Create High Quality Video Content
  3. Structuring Your Videos For High Watch Rates
  4. Working With Live Videos And Webinars

You probably have questions like what kind of camera and mic should you use? What about the lighting? How to incorporate the material on your blog post into your videos. Then there is the issue of the screencast software. There is so many to choose from. Should you use a free or paid version? I am sure you have many more questions. But most importantly, how to harness video to attract paying customers to your affiliate marketing business.

As you go through these webinars all the above questions will all be answered. After I review these webinars below I shall provide you with the direct links to these webinars.

An Introduction To Video Creation And Editing

The following is an outline of what you will learn in this webinar:

  1. Intro To Video Creating And Editing
  2. How To Create Videos And Devices You Can Leverage
  3. Screenshare, Facetime or Combination of both
  4. Different Flavors of Software For Different Uses
  5. Watch A Video Recorded Live
  6. Live Q&A Session

The chances are as an affiliate marketer your initial approach was to create a blogging website. Here is where you wrote blog posts to help your visitors meet a need or solve a problem using the products and/or services you are promoting. Affiliate marketers usually don’t think about using video until they already have learned how to attract organic traffic this way.

One of your options is to create videos using screencast software where you take your viewer through a visual tour of your written pages using video and your voice to narrate your story.

As you gain confidence, the next phase is to step in front of the camera itself to talk directly to your audience. You may have attended webinars where the speaker makes the transition from using the whole screen to talk to their audience to reducing the size of their talking video to the bottom right corner of the screen and to devote almost the whole screen to their presentation.

Today, more people are moving away from their desktop computers to using their smartphones and tablets to check out products and to attend webinars. In this series of webinars you will learn how to structure your video to work on any device. PC, tablet or smartphone.

Creating High Quality Video Content

Creating high quality content is critical to maintaining your audience’s interest. In a blog post, the content contributors are primarily the written word, graphics and pictures.

In video you have to take into account other factors. This webinar will be addressing these areas.

  1. The Importance Of Setting Up
  2. Lights, Camera, Action – Cost Efficient Studio Setups
  3. Recording Brilliant Audio
  4. Your Phone Is A Video Asset
  5. Be In The Mind Space To Record
  6. Live Q&A Session

Creating videos at home doesn’t have to be complicated. If is possible to use most if the equipment you already have and add just a few extras like a high quality mic to give you better sound for example. If you use your laptop, you may need a better camera.

It is strange that the cameras manufacturers install in smartphones are far superior to the ones embedded at the edge of your LCD monitor. You can absolutely use the camera of your smartphone to make videos for your business. This webinar will teach you how to use your phone as your high quality video camera.

Consider the focus of this webinar to be the equipment you will need to have to create high quality videos.

Structuring Your Video For High Watch Rates

How would you like to learn the tricks of the trade to structure your video for high watch rates? This webinar will teach you the how to do just that as it takes you through the following topics:

  1. An Intro To Proper Video Planning
  2. The Ideal Flow For A Recording
  3. Using Structured Notes For Your Video Segments
  4. Use Transition Texts Or Slides To Preview Your Segments
  5. How To Sustain Appeal And Increase Video Watch Times
  6. Live Q&A Session

In my opinion, this webinar is the heart of the training. All your focus should be on solving the challenges of gaining high watch rates. Can this be of real value to you?

Working With Live Videos And Webinars

Up to now we have focused on recorded videos. You will progress to a phase where you will want to talk to your audience live. This webinar will help you to make that transition. A critical pathway to get comfortable with making videos is detailed below:

  1. Introduction To Live video
  2. The Key Difference Between Recording Live and Pre-recording
  3. How To Properly Plan Out Your Live Video In Advance
  4. The Best Live Streaming Platforms You Can Leverage In Your Business
  5. Using Live Video To Amplify Brand, Trust and Conversions
  6. Live Q&A

Have you noticed that there is a common thread running through all these instructions? It is the planning process. The more you plan, the more effective your results will be.

Links To The Webinars

When you click the titles below you will not only be directed to the respective webinar, but you will also have two weeks free access to everything within the Wealthy Affiliate Platform only open to Premium Plus members.

  1. An Introduction To Video Creation And Editing
  2. How To Create High Quality Video Content
  3. Structuring Your Videos For High Watch Rates
  4. Working With Live Videos And Webinars

Since you will be exposed to highly proprietary and valuable information that can propel your business forward, the following commitment is expected of you. When you get inside the platform this will all make more sense.

You will be required to fill out an application form that will include using your credit card. Nothing will be charged for two weeks. If you like what you see and wish to join Wealthy Affiliate as an ongoing student, you will have the option of two levels of membership. Both are choc full of benefits and features. It will take a lot of space to list everything. I will provide the main highlights in the sections below.

Overall Segments Of Premium Plus and Premium

  • Websites and associated tools and services including 24/7 support; Domain availability search
  • Comprehensive Training Courses and Webinars
  • Unlimited Q&A; Personal Blog; Private Messaging; Feedback Platform
  • Keyword Research; Competition Analysis; Enhanced Affiliate Program Search

Premium Plus Membership

  • 50 Websites;
  • 120 Training Lessons; Includes classes provided by the top affiliate marketers in Wealthy Affiliate
  • Unlimited Q&A; Priority Expert Private Help; Personal Blog; Private Messaging; Feedback Platform
  • High powered keyword research tool, Jaaxy Pro that alone costs $99/month as a stand alone product
  • Cost: $99/month

Premium

  • 10 Websites;
  • 120 Training Lessons
  • Unlimited Q&A; Personal Blog; Private Messaging; Feedback Platform
  • More basic keyword research tool, Jaaxy Lite.
  • $49/month

My Recommendation

Sign up for the two weeks free access to the Premium Plus Program. You only need to sign up one time. Once you’re in, you will have access to all the webinars I discussed in this blog post without having to sign in again.

Why not take advantage of this amazing offer?

Wealthy Affiliate has been in business since 2005 and has had over two and a half million members pass through its ranks. Equally important the company has helped thousands become successful affiliate marketers. You could become one of them.

Here is my review of Wealthy Affiliate.

Brief Video About Making YouTube Videos

Here us a brief YouTube video about making YouTube Videos. Here you will find an overview of setting up a YouTube Video Channel. Enjoy!

For complete transparency, when you subscribe to any of the Wealthy Affiliate programs, I will earn a small commission that helps me maintain this website. And I will become your personal mentor.

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6 thoughts on “How To Grow Your Business With Video Marketing In 2021

  1. Nuttanee Reply

    Thank you for sharing such an informative post! I have always wanted to monetize my blog with some video since a lot of people are gearing to the visual information more than just reading it nowadays. I love the fact that the platform that you recommended has a free trial. I am going to check Wealthy Affiliate out first and take it from there.  

    • Edwin Bernard Post authorReply

      Hello Nuttanee,

      Thanks for your fine comments. By all means try out Wealthy Affiliate where you will have two weeks to check out all these videos and put what you learn into practice. And if you decide to sign up for a regular subscription, I will happy to help you out. 

      I wish you much success in your affiliate marketing business.

      Cheers.

      Edwin

  2. Kokontala Reply

    Hi Edwin, I’m pleased to meet you. The information you shared is so important and interesting. I’m an affiliate marketer; I have been on Wealthy Affiliate for 9 months now. I have learned a lot about how to grow a business with video marketing from this post, I think this is just what I need. Thank you very much for sharing.

    • Edwin Bernard Post authorReply

      Hello Kokontala,

      If I haven’t already done so, welcome to Wealthy Affiliate. I am so happy that you found this article helpful in the area of video marketing. Feel free to return and share the results you get in the comments area here. 

      I wish you much success in your affiliate marketing journey.

      Thanks for commenting. 

      Cheers! 

      Edwin

  3. Stephanie Reply

    What a powerful introduction to this topic you’ve got here. It’s a good reminder for those of us who struggle with severe anxiety that we can still succeed in something that causes us so many panic moments. When it comes to video marketing – I started slow; I do everything from my phone so I decided that instead of showing my face on videos I could create PowerPoint-like videos but more eye-catching. It has been a journey and I’ve had it on pause for several months because I wasn’t seen much results, but after mixing some other things on my YouTube channel I have started to grow and I’m quite pleased with that. 

    • Edwin Bernard Post authorReply

      Hi Stephanie,

      I am so happy for you that you have experimented with the use of video in your business. It is a journey like you stated, and you have to take that first and subsequent steps. Experimenting with different approaches is good. If you haven’t done so already, I highly recommended learning from these webinars given by Jay Neil as he has loads of experience under his belt. 

      Try to have as much fun with the process. That is one point I didn’t make and might edit my post to say so. 

      Thanks for your comments. Much success to you.

      Edwin

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