We need to define the purpose of our website before we can answer this question. Since we are in the Affiliate Marketing business, I broke down the main objectives of an Affiliate Marketing website in the diagram below:
An Affiliate Marketing website has Blog Posts that are Indexed and Ranked by Google and the other search engines. The diagram above shows the steps that the website needs to go through to make a sale. I am going to repeat what the diagram says just to drive it home.
The website, or more specifically the Blog Posts in it need to attract the attention of real people in your target market first. Once you have their attention, there is no guarantee they will stay on your website. Hence, your Blog Post has to hold their attention.
You will need time for your Blog Post to uncover a pressing need they have.
It’s now time to satisfy their need. If you do that really well, guess what comes next?
The SALE. Your visitor is about to become your customer by clicking your affiliate link and making a purchase on your Affiliate company’s website store. And you get a commission check!
Let’s discuss each of these steps in detail to establish how to create good content for a website. Your website!
Here is where the rank of your website and Blog Post are important. There is a process one needs to go through to get ranked high. The Keyword plays one of the roles in getting ranked high. In time this will generate traffic to your post and give yourself a fighting chance to succeed in this business.
You need to imagine you are a visitor to your website from your target market. When you read your keyword, does it jump out and grab your attention? Remember, you mast look at it from the perspective of your target market. To do that effectively you must learn all about the needs, wants and desires of the people who visit your website.
No matter how good your article is, if your KEYWORD doesn’t grab their attention, your article will be in vain.
That is why you MUST be so familiar with your customers needs, wants and desires to come up with the right words. Ask yourself after you pick a keyword, if you came across it in the title of an article, would you carry on to read more?
Be honest. If you wouldn’t then create a different keyword. A keyword is not necessarily one word, but a phrase.
Once your visitor’s attention is grabbed by your keyword, the next step is to keep them reading your article. The first sentence or two in your Blog Post is what will hold their attention sufficiently to read on.
What do you do? You must write engaging copy. They have a need, wants and desires that you know can be satisfied by your product. But they do not know that yet. People like stories. So write just like you are telling a story to a friend.
Uncover A Need
As they read along you take them through a journey that uncovers their need, wants and desires. Until this moment, this may not have been at the forefront of their minds. It is your responsibility to strip the obstacles and lay bare what they really want.
It may sound counter-intuitive, but not everyone is clear what they really want. They may have a rough idea. It is your job to use the words in your article to help them realize they have a problem. And that it is in their interest to understand the nature of their problem so that they can find an effective solution.
Satisfy A Need
Have you noticed that you are holding your visitor by the hand, metaphorically speaking, and taking them on a journey? You are using your article to help them not only to uncover their problem, but also to make sure the solution is staring them in the face.
Your solution satisfies a need that is so compelling they have to take action. Here is where many fall short as they forget to ask them to take that next step. You got to ask them to take action.
In our business this is made so easy by showing them where to click to go to the company’s online store. There they can conclude this process in going through the purchase procedure.
At this point you are out of the loop. They are on familiar ground, especially if the store is Amazon. While browsing the Amazon store they may see other related or even unrelated items they want to purchase. If they add these to their shopping cart and buy, you will get paid a commission for those items too.
Isn’t that insane?
How Do You Actually Write Compelling Content?
The answer is really simple. Put yourself in your potential customer’s shoes as you are writing your article. As you write each sentence ask yourself the following question:
What FEELINGS will your customer get when reading your article? People use emotions to make decisions. Hence, you have to write in a way that will trigger their emotions to feel that you are helping them make a great decision.
Writing compelling copy is as much an art as a science. It takes time to perfect this process. Expect to make mistakes. Those who are experts now had to start somewhere and probably made mistakes too. Because of them you can reduce the time of your learning curve. I will provide links to articles written by others on writing great content below.
There are several categories of content a Blog Post can focus on. So let’s address a few key ones:
You do not need to own a product to present a compelling review. Jerry Huang, a graduate of Wealthy Affiliate shows us how he does it and teaches us his process in this Blog on Reviews he wrote there.
Providing Valuable Information
Although the Keyword is great for attracting attention, it doesn’t have to be the focus of one’s Blog when giving out valuable information in written form. Once again, another long time member of Wealthy Affiliate tells us how to pass on valuable information simply.
Writing Sales Copy
A Blog can also be nothing more than a sales copy. There is a place for doing that in Affiliate Marketing. DMcCalister showed us how he learned to write winning sales copy using three easy steps.
How To Improve Your Writing Skills To Wow Your Readers
Laura Kinghorn, a relatively new member on Wealthy Affiliate wrote a very helpful Blog on how to improve your writing skills to WOW your readers.
You can go online and come across many ways to write great content. However, they all get back to the basic principles I detailed in the start of this Blog. We all have different styles, and we need to be ourselves in writing our Blogs. I hope these examples of others will help you to develop your unique style to write great content.
All these authors, including myself are members of Wealthy Affiliate. This is a company that has been helping Affiliate Marketers to excel over the past 14 years. You can learn more about the incredible Wealthy Affiliate Training Platform in this article I wrote, The Best Training In Affiliate Marketing That Turns Beginners Into Pros!
I invite you to join our community and learn how to do Affiliate Marketing the correct and winning way. You will find links on how to sign up for free in the article above.
In the meantime, I wish you all the success in the world in learning how to create good content for a website. Your website off course!