Choosing a niche is the first step in setting up ones Affiliate Marketing business. It also happens to be a huge road block for many and I shall explain why. Knowing these reasons will help in the process of finding a niche that is right for you.
You do not have to blame yourself if you have this problem. The solution happens to be counter intuitive.
At the end of this tutorial. you should be able to chose a niche for yourself no matter what field you want to target. I shall be using music as an analogy to discuss this topic, but the same ideas will apply to any category.
I also suggest you ask yourself is Affiliate Marketing right for you?
A Common But Understandable Mistake That People Make
Since making money in affiliate marketing depends on sales, common sense says that the more products in you arsenal, the more chances of sales you will have. Herein lies the problem.
When we think of online sales, what company cones to mind? Amazon, right? And what is Amazon but a humongous online store that sells millions of different types of products. The first mistake we make, and yes I and most other affiliate marketers do is to equate Affiliate Marketing to an online storefront with affiliate connections to another online store.
For example, if music is your niche, common thinking it to offer musical instruments, books on music, music courses, concerts etc. on your Affiliate website. Assuming you can get affiliate links to companies that market all these products. We know that most of these can be found on Amazon. So why not promote as many as you can in your own storefront format if you decide to become an affiliate for Amazon?
Amazon does indeed offer an affiliate marketing program that makes a lot of money for their affiliates. But you do not channel customers to Amazon by trying to duplicate the look and feel of their online store. Amazon also has terms and conditions on how to display their products on your website that you will need to understand and follow.
There is definitely a place for personal online stores if you are going to market products you design and make. In this situation you would also have to take care of setting up a cart and payment collection system for your customers. You absolutely can do this if you wish. But this is not affiliate marketing.
A Paradigm Shift In Thinking Is Required
Instead of focusing on a broad array of products, to be successful you must focus on a narrow range. Let me use the music category again to explain.
Within the musical field you can select musical instruments as a possible niche. However, you can drill down further and select just one musical instrument. The most popular happen to be guitars and keyboards. I would not recommend offering both. Select either guitars or keyboards, including pianos.
Once you make a success of one, by all means duplicate the process for the other. The main reason to focus on a narrow niche is to create an Affiliate Marketing site that has the opportunity to become an authority on that one instrument genre.
Do not become a Jack of All Trades and A Master Of None. Your goal in marketing the product is not to help match the needs of your customer with the features and benefits of the musical instrument. Hence, you will need to find a way for your website to find that information about potential customers.
You could include a survey on your website and let the customer tell you what they think is the most important attribute of the musical instrument they are looking for.
One of your activities is to become an expert in the features and benefits of Keyboards or Guitars depending on what you select. Let’s go into this aspect in mire detail.
How Do You Become An Expert?
You can conduct your research online. If you do go into music, I suggest checking out YouTube. If it is Skin Care and Beauty Products for instance, check out test data and reports available online. Of course, is you have personal experience you can use that to present your opinions to potential customers to help them make a buying decision.
There is one factor that becomes very important in selecting your niche. It should cover something you are truly passionate about. That is the best way to show your enthusiasm and commitment in helping others by providing valuable content.
The first challenge is to build a reputation online as being an expert in that field. It takes time and hard work. If you are not passionate about the product, it will show and be detrimental to building a reputation as an expert.
Rather than throwing a dart to pick your niche I suggest you do the following exercise.
How To Define Your Passion
For some this is very easy. For others, it may not be. The reason is you may be subconsciously passionate about something, but have been detached from that connection because of life situations.
The first thing I recommend you do is to think back to what you loved to do as a kid. The age range can be anywhere within 6 to 16. What was it that you could spend hours at and become totally oblivious about time. When you got involved with that activity, you would have to be forcefully pried away at times so that you could eat your meals, or do your chores.
Once you do that, connect your passion with products or activities that are marketed today. Check them out online and see if they ignite the passion in you. Could you immerse yourself in learning all about how they have evolved over the years?
The chances are technology today has channeled your passions as a kid into new directions. What are they? Can you connect with them with excitement?
Let’s go back to the musical example. You can play the electric guitar today using real time loop generators. I have seen musicians have electronic drum machines at the side that they use to create a beat and then use pedals to assign them to a loop track. They do the same to the guitar. They play a few bars of a chord progression and do the same. Finally, they combine both loops in real time and play the melody over these tracks. What we see is a real tome one man band.
So if you were passionate about the guitar back in time, how would you feel about getting to know this direction that the guitar has evolved to?
The same can be applied to electronic keyboards and synths, You have access to a huge library of instruments that you can draw upon to create and perform music like never before.
The upside for Affiliate Marketers is that all of this choice and options can be so confusing. What if you found a way to help customers navigate through this maze to find exactly what they are looking for?
The Next Step – Valuable Content
Whatever niche you select, you must use your imagination to find over 100 ways to help visitors to your website. In other words, it is crucial you are able to write content that is valuable to them. And you have to do it in a way where you capture their attention in the first few seconds reading your article or post as it is called.
It is your title that does that followed by your first sentence. As soon as a visitor concludes they are going to get value from your article. They will read it all.
Think about what you would do. I am sure you have looked for topics of interest online. And Google presented you with a list of contenders for your attention. Think about the kind of articles that you continued to read it all. Use that as a guide when you write your own content.
Doesn’t that make sense? You can do a lot of valuable homework online using yourself as the test subject. If you find something boring, the chances are others will find that too. And if you find an article engaging, guess what. Others will also concur.
Make It FUN!
Google rewards websites that provide valuable content and lots of it. The best way to do that is to have fun with the writing. Get into a grove and go with it. Do not think about limiting the length. The longer the better.
I shall be going into content creation in more detail in another tutorial. But for now, I hope I have given you ideas on how to find the best niche for you.
To help you find companies that offer Affiliate Marketing programs, you may want to check out a post I made on this topic.
Can You Do Me A Favor?
I would love to know if this article has helped you to chose a niche in affiliate marketing. If you are looking for a niche, or have found one, I’d love to know what they are in the comments section below. Also, if you have any questions, please let me know.