Either you found this blog post because you are an existing Mary Kay Beauty Consultant and are curious about these 5 Steps On How To Sell Mary Kay Online Only, or you are interested in finding out if Mary Kay is the right avenue to start your own business. You are at the right place for either of these reasons.
Before I go into the 5 Steps, let’s look more closely at the existing Mary Kay business itself.
According to Direct Selling News, in 2018 Mary Kay was the sixth-largest Network Marketing company in the world.
A paradigm shift took place in the aura of COVID-19 where it became more important to sell Mary Kay products remotely rather than in-person face-to-face.
It has become critical to learn everything necessary how to conduct your business exclusively online.
One of the characteristics that impressed me the most about Mary Kay is they focus first on selling their premium products directly to customers and then on recruiting other sales representatives to build out your sales team.
I’m going to cover the following details in this article.
- The Company
- How to sign up as a Mary Kay Beauty Consultant
- Sign Up Options
- The Products
- How Are The Products Sold
- How the Representatives Earn Money
- 5 Steps To Selling Exclusively From Home
- Pros & Cons
- Is This Right For You?
Mary Kay has been around for so long but do we know what kind of company it is? Let’s look at the details:
Mary Kay The Company
- Founded by Mary Kay Ash in 1963
- Privately owned
- Uses Direct Selling and Multilevel Marketing sales model
- Notable for giving out Pink Cadillac in rewards to its top sellers
- Mary Kay is the 6th largest direct-selling company in the world in the personal care industry
- Sales in 2018 were $3.6 Billion worldwide
- Mary Kay products are sold in 40 countries including Russia and China
- US Based Company, HQ in Texas
- Website: https://www.marykay.com
How To Sign Up As A Mary Kay Beauty Consultant
You can only sign up as a Mary Kay Beauty Consultant through another Beauty Consultant by joining her team. If you already know a Mary Kay Beauty Consultant who is serving you, she may be the best person to sign up with.
Another way is to click this link: Find A Mary Kay Beauty Consultant Near You.
You have the option of entering the name of a Beauty Consultant you know, or your zip code or area code depending on in what country you live.
You will be provided with a list of possible Beauty Consultants you could sign up under. You may even wish to contact a few to find out for yourself who best you can work with.
By all means do an interview, Set up a meeting with them if possible. This is an important step so give it the attention it deserves. I am certain they will be so happy to spend time with you because you found them instead of the other way around.
When you become a Mary Kay Beauty Consultant, you can be hopeful that a person like you who wants to join will find you in the same way.
Sign Up Options
Mary Kay provides two options to sign up. Either via purchasing a Starter Kit for $100. Or using the eStart method that normally costs $69.95 but is being offered as a discount when I wrote this for $30.
Both of these are shown below where I used screenshots from the Mary Kay website. Click either of them to get to the real pages:
Every new member is given access to their business back office through their In Touch web page. If you wish to conduct your business the traditional way through personal interaction, this is all you need.
Personal Mary Kay Website (PWS)
However, if you wish to build your business online as well, you will need to set up your Personal Mary Kay Website (PWS) to sell products.
This is NOT your back office, but your very own Mary Kay online store. You will need this website to use the 5 Steps process I will be sharing with you.
There are additional costs associated with this approach that I will explain below.
You can use your Mary Kay back office to set this up. The annual fee is normally $50. But new consultants can get this for $25. However, you do not have to renew it if you don’t wish to.
There are many steps involved in setting up your PWS that I shall not be going into here.
When you sell products through your website, you have the option of taking payments personally if your customers are local and you will have to deliver the products yourself.
The other option is for the customer to pay directly through your website and have Mary Kay ship the products for you.
To use this option, you must set up a system to collect credit card payments using a third-party company called ProPay.
They accept payments made through VISA, MasterCard, Discover, and American Express.
You can set this up through your In Touch Back Office for an annual fee of $39,95. You can pay this in one payment, or split it up into three monthly payments of $13.31
ProPay also charges you a fee for each transaction as follows. 2.69% of the total transaction cost for VISA, MasterCard, or Discover. The fee is 3.19% for American Express.
For example, if you sold a product for $100 in situations where your customers used the first three cards, ProPay would keep $2.69 and credit your account for $97.31. For American Express it would be $3.19 and $96.81 respectively.
Note that you will be selling the products at retail where your profit margin is 50%. Hence, you will still be making a decent commission.
Unlike other companies who take care of the billing for you and send you your commission, with Mary Kay you have to do this yourself. Even though you are paying for your Mary Kay Personal Website.
I shall be addressing the PWS later when I go into the 5 Steps online marketing process.
Mary Kay provides premium quality products that are competitively priced in:
- Eye & Makeup
- Skin Care including Acne Treatments
- Body Care and Sun Protection
- Men’s Products
How Are The Products Sold
Over the years when I lived in England, Canada, and now in the US, Mary Kay was a familiar name.
I have seen their consultants selling the products to the female members in my family as well as my female friends.
Until I read about it I truly didn’t know that Mary Kay was also an MLM company.
I had never seen a Mary Kay consultant try to recruit the women I knew into being constants themselves.
They have an army of approximately 3 million consultants worldwide.
Unlike other MLM companies where most of the products are purchased mainly from the company’s independent consultants, Mary Kay appeared to generate most of its sales by word and mouth personal touch selling.
This implied that the products were of high quality and sold at reasonable prices to elicit repeat customers, I know because the women in my life kept ordering them over and over again from their local rep.
Hence, Mary Kay reps have been able to build up a large customer base of people who are not consultants. In the world of Network Marketing, this is very notable. Another company like that is Avon,
Mary Kay has taken advantage of developments in the Internet to provide online tools to help their consultants build and manage their businesses.
There is a missing link. Several missing links hinder their consultant from making the most use of the Internet.
The 5 Steps in this article will be filling in these missing links. It will help Mary Kay consultants use the Internet to create a large enough customer base so that they do not have to rely solely on the Multi-Level Marketing (MLM) business model to earn a decent income.
How Do You Earn Money In Mary Kay?
To qualify for commissions, a consultant must purchase at least $200 of products at wholesale each month.
Do you think this is fair? If you wish to treat this as a real business, having “skin” in the game is a good incentive to take action.
Why not make your first goal to earn monthly commissions to at least cover this $200 cost? Your goal should be to earn far more than $200 a month.
At the end of the year, if a consultant has excess products, Mary Kay will buy them back at 90% of the purchase price as long as they were purchased within the same calendar year.
This is not the norm for most companies. In this way, you are not saddled with a garage full of unsold products.
When a consultant sells a personal care product at retail, they can keep 50% as commissions.
As a consultant builds out her team, she can earn override commissions from team sales ranging from 4% to 13% depending on her rank in the company.
Rank is assigned depending on the number of consultant recruits she has and the overall growth of her team taking into account the recruits of her recruits.
Note that to earn bonuses and overrides, your recruits must generate sales of at least $600 wholesale. Your bonus is $50 for each new Independent Beauty Consultant (IBC) recruited.
Rank levels are as follows, lowest to highest
- Independent Beauty Consultant (IBC) – Earn 50% commissions from retail sales.
- Senior Consultant – when you recruit your first IBC and qualify to earn an override from their sales
- Star Recruiter – when you recruit 3 IBC. 450 Bonus on 4th IBC. Earn 4% override on team member’s sales
- Team Leader – 5 IBCs recruited.9% commissions on sales. Or 13% if you make a $600 purchase at wholesale
- Sales Director – 24 active IBCs including you. Earns 9% to 13% in team sales. Plus additional bonuses
- Senior Sales Director – 1 to 2 Sales Directors in their team
- National Sales Director
- Senior National Sales Director
- Executive National Sales Director
- Elite Executive National Sales Director
To qualify for bonuses, a consultant has to sell $600 worth of products wholesale.
Either they buy the products themselves to sell at retail, or the consultants they recruit will purchase products at wholesale adding up to $600.
When new consultants achieve $600 of wholesale in their first three months, they qualify for a $100 bonus.
Significant bonuses are also earned when a consultant and/or her team meet specific sales targets.
You can download a 27-page PDF document below that will provide you with the details on how to qualify for the various leadership levels as well as how the overrides are calculated for each of these levels: Mary Kay Compensation Guide
Another Way To Generate Sales
You’ve tried the traditional way of contacting your family and friends to buy your Mary Kay beauty products. Many have. Are these sales enough to allow you to quit your day job? Or build up a small fortune for the future?
Does it seem that you are working very hard just to earn a little pocket money?
What does your Upline tell you?
- You’re not working hard enough
- You don’t attend enough training
- When you attend opportunity meetings you do not bring guests
- What about the goals you originally set, why are you abandoning them?
- Do you really want to do this business?
I think you get the idea. It’s YOUR FAULT that you are not succeeding. How does that make you feel?
Wouldn’t it be great if you could sell enough Mary Kay products by yourself to earn a significant income? That would show your Upline, wouldn’t it?
Can you see the look of surprise on their faces when you make enough sales to move up the ranks WITHOUT needing a downline?
Racking up a huge amount of sales is hard to do with your own efforts the traditional route. That is why you have to recruit other consultants to join your team.
And then you have to train them. You probably have tried this method and it just doesn’t work for you like they say it should.
What can you do?
However, with the Internet at your fingertips, you can build a large Mary Kay business online.
If this is what interests you the most, don’t worry about the Mary Kay Compensation Plan as the whole process becomes so much simpler.
Let me show you how.
5 Steps To Selling Mary Kay Online
The strategy I will be sharing with you below is related to Affiliate Marketing.
You create a website that you utilize effectively to find customers who are looking for the results your products provide. Then direct them to your Mary Kay PWS where they can purchase that special product to give them the results they seek.
What are these 5 steps?
- Create your independent website
- Write compelling content
- Attract customers to read your content
- Communicate using Emails via an Autoresponder
- Direct your customers to your Mary Kay PWS
Let’s look at each of these steps in detail.
Step 1 – Create Your Independent Website
Although you have a Mary Kay website, you have to compete with over 3 million other Mary Kay consultants worldwide. Why would customers buy through you?
It is all about branding yourself not only as an expert on Mary Kay beauty products but also knowledgeable in this highly competitive field in general.
You do this through your website, independent of Mary Kay.
The approach to building your business is closely related to attraction marketing. Instead of going after customers you will be designing and using your website to attract customers to you.
That is a paradigm shift from what you were taught. The result is to generate sales. And lots of it.
After you get your domain name selected, the next step is to register your domain name and get it hosted.
You can buy a domain name from many sources like Go Daddy, Host Gator, Dream Host, and Bluehost among others. They all have a system where you can enter the domain you like and they will tell you if it is available or not.
If it is, you will be told what it will cost you either monthly or annually to own that domain.
If you like it pays the fee and you will have your domain name.
Owning a domain name is not the same as having a website with that domain name. You will need a company to host your website and a process to create your website.
All these companies I mentioned will also host your website for another fee. You can contact them to find out what the fees are.
Often, the fee amount will depend on the level of hosting you require. For example, if you want website security, there is an added cost. If you would like a fast server, there may be more expenses involved.
Don’t worry about these costs now. I will show you how to do all of this with no muss and no fuss at a really low cost.
But first, you will need a platform to create your website. Some examples are WiX, Network Solutions, Squarespace, Site123, and WordPress.
In my case, I needed a lot of training, help, and support to build and operate a website for a business. I found a company called Wealthy Affiliate that provides everything I needed so I joined them.
I bought my domain name through Wealthy Affiliate for $13.99 a year. They also host it. The reason I chose them is for the following:
- WordPress Platform is used by over 30% of websites in the world
- Choice of 3000 website designs
- Site Domains – The World’s Only Inclusive Domain Platform
- Amplifies website speed
- Increased Spam Protection
- Free Website Analysis
- Free SSL Certificates (Website Encryption)
- 24/7 Monitoring for any critical issues
- Virus and Malware Protection
- 24/7 all-year site support
- Hosted with powerful servers
Step 2 – Write Compelling Content
If there is one critical fact in the world of online business is that GOOD CONTENT SELLS!
When you have a problem what do you usually do?
Enter a question into Google of course. Articles will appear that will show you how to solve your problem using words, pictures, and even videos.
When Google shows you a list of articles to your query, what do you look for first?
The Title, right? What next? The few sentences that come after the title.
When you feel confident that these words will lead you to your solution you click that specific article. When you land on that page you have high expectations.
After you start to read the article if you feel a sense of disappointment I am certain you will move on to another one. Right?
As a consultant of Mary Kay, you have the option of providing products and solutions to people who are looking in the areas of personal beauty.
For example, you could write a whole article on the issue of wrinkles and aging and how specific Mary Kay products can turn back time. I think you get the drift.
You are going to use your content to not only showcase the incredible variety of products Mary Kay offers but also how each one of them provided a specific solution to those who are looking.
Use your imagination combined with data and testimonials to write your articles on your website. The purpose is to help your visitors make a buying decision, click on your Mary Kay PWS, and make a purchase.
Let’s recap what these areas are:
Eye & Makeup
Skincare Including Acne Treatments
Check out this Mary Kay YouTube video on their Skin Care Line
Body Care and Sun Protection
Mary Kay combines beauty and skincare items that complement each other into gift packages to make it easy to select gifts for people. You can see what these are here.
Ideas On Writing Content
You can write one article for each item, or a set of products that complement each other. Use the review reporting approach to build out your content. Ask the questions like Who, What. Why, Where, When, and How to Create an interesting read.
What about your competition? Why don’t you do a comparison review that shows why Mary Kay is the more effective product? I think you get the idea.
To provide the best service to your customers, become very familiar with all the Mary Kay products so that you can write intelligently about them.
The COIVID-19 Pandemic is phasing out gracefully with the help of cures and vaccines. Now is the moment to have guests over to celebrate.
What a great way to highlight to your customers how they can use the Mary Key Products to make those occasions truly memorable.
To provide the best service to your customers, I suggest you go through the Mary Kay catalog in great detail and make notes.
If you do this online, take screenshots you can use to illustrate your article. I have used that approach in writing this article.
Isn’t it exciting to see all the possibilities you have to provide value to your customers?
Your main goal is to get good at writing compelling content that not only ranks high but also persuades your reader to want to buy what you are recommending.
Step 3 – Attract Customers To Read Your Content
How do you find people online to first click through to your content and then stay long enough on it to read your message?
That is the million-dollar question. Although you can get your own eCommerce website from Mary Kay it falls way short in attracting traffic.
The affiliate marketing model I mentioned above will fill that gap amazingly well. Here are the steps necessary to make your website attract traffic and customers:
- Build your website and focus only on one
- Write content, at least 1000 words for each article. The more the better. I’ll explain why later.
- Create at least 2 articles a week
- Select a title for your article so that it will rank high in the search engines like Google
- Use Search Engine Optimization (SEO) techniques to drive traffic to your content
- Use URL links creatively to send customers to your PWS
- Promote your content on Social Media such as Facebook, Pinterest, and Twitter
- Use your content to collect Email addresses that you can use to communicate with your customers and prospects
- Use pictures and graphics to support the points in your article rather than for making it look good
- Use Internet tools to track your website statistics
These may seem like a lot of things to do. It is. Once you learn how to do them you will discover it is not rocket science. You do not have to do all of them at once. This is where you create a plan of action to schedule when you will do what activities.
Step 4 – Email Marketing
Communicate using Emails Via An Autoresponder
The most successful online entrepreneurs use a lot of follow-up with their existing customers and prospects. A customer is someone who has made at least one purchase from you and you have collected their email address as part of the transaction.
A prospect is a visitor to your website, read your article and decided not to purchase yet. However, you have made them an offer on your website of a free report, maybe a test report. In order for you to send it to them you ask for their Email address.
All these Email addresses are entered into two databases. One for customers and another for prospects. The format is usually a spreadsheet like Excel.
Many Autoresponder systems like Constant Contact and Aweber provide you with a system, to send out messages via Email at regular intervals you set up.
These messages always end with a call to action. Either click on your PWS or ask for more information if they need it.
Many sales take several messages spaced judiciously apart to conclude with a sale.
Step 5 – Generating Sales Through Your Mary Kay PWS
Direct your customers to your Mary Kay PWS
Isn’t this your eventual goal? When a customer clicks through to your Mary Kay Personal Website, that means they are ready to purchase. I suggest you do not enter the price for the product in your article. When your visitor clicks through to your PWS, all the prices will be there. Not only the product or products you reviewed in your article but also all the other Mary Kay products. When prices change you will not have to edit your website. That removes one source for error.
Here are 3 ways you can direct your customers with links to your Mary Kay Personal Website (PWS)
- Add the link to your script
- Create a graphic with an embedded link
- Use a picture of the product with an embedded link
Is This Right For You? Your Next Step
Either you can try to figure this all out by yourself using YouTube and Google. Or you can join an online community where you can learn how to do all of this through targeted training and using a Mastermind Group.
Business Or A Hobby
Do you want to treat this as a real business or a hobby? If all you want to do is try it and see what happens just for fun, then you will fail.
You need a plan of action. And a resolve to follow through on your plan.
It must include getting trained right; an easy way to build and set up your website; and learning all the skills you will need to harness the Internet to drive traffic to your website and generate sales.
Do you want to stack the deck in your favor? Then I suggest you check out the company I and thousands of successful entrepreneurs have learned from and continue to learn about Online Marketing. It won’t cost you a penny to try it. And no credit card is required. Click the banner below to find out if this option is something you should explore.
If you are truly passionate about the personal care industry, you can market products from many non-MLM branded companies that also compete with each other. And earn a commission no matter where your customers buy from. In this way, you have more freedom and flexibility with your business.
Later if you feel that the beauty and self-care industry is not for you, there are thousands of companies you can become an affiliate of for free in other niches, and sell their products through your website and earn commissions. Unlike MLM, there are no minimum purchases necessary to earn commissions.
But you don’t need to make that decision now. Focus on making Mary Kay a huge success. With Mary Kay, you have a great company and products that will form a strong foundation to start your online business journey. At least you now have an alternative.
Mary Kay Pros & Cons
All businesses have pros and cons. This is not a negative thing. You can utilize this knowledge to help your customers even more. If they bring up negative aspects about Mary Kay it is best to be prepared to provide a sensible answer.
Never get defensive when a negative comment is provided. Treat it like an objection. Use the feel, felt, found response such as, “I know how you feel. That is how I felt. But then this is what I found.”
If you do not know the answer, never guess. Tell them you will get the answer within a specific time. And do it.
Always express empathy with your customers first. In that way, they will feel respected. Then proceed to tell them what you found that changed your mind. Let them make their conclusion after you provide them with all the relevant facts.
- Excellent range of products
- Reasonably priced
- Been in business for a long time
- Trusted Brand
- International Market
- Provides you with a website for online sales
- You have to take care of billing using ProPay
- It’s your responsibility to charge sales tax where necessary
- Took a long time to update its product line
- Still rely on the door to door selling to family and friends
- Is not set up to generate customers online, even having a business website
- Only a small percentage of consultants make the big league
Mary Kay’s MLM Program – The Online Way!
Mary Kay takes the position it doesn’t run an MLM Program. This is not so. When you can earn overrides on many levels, that is classic Multi Level Marketing. You can learn how their MLM Program is set up through their document: A Proven Program For Achieving Success.
If you join Mary Kay I suggest you get their latest version of this document through your In Touch back office or your Upline.
You may be wondering how would you do the Mary Kay MLM program online. My recommendation is to build a huge online customer base first.
You may be surprised at the income this will generate for you. Heck, you may decide not to bother to recruit other consultants.
However, if you wish to pursue the MLM program, you can use the Email marketing approach to offer your customers the opportunity to become a Mary Kay Beauty Consultant in your team.
Since you will have a successful Mary Kay business online you will be able to speak with authority and show them how to do what you do. This will of course include using the Wealthy Affiliate training to build their marketing website and make it successful.
How cool is that?
Conclusions & My Recommendations
Have I shown you a way to build your Mary Kay business online? Have I shown you a way to build your team online from your happy customers? Please share your thoughts with me in the comments section below.
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Thank you for taking the time to read my article on How To Sell Mary Kay Online. As a parting gift would you like a digital copy of the iconic book by Napoleon Hill called Think & Grow Rich?
Napoleon Hill explains how important it is to change our habits if we want to reach our goals. As well as the steps we must take to change our habits. Fill in your name and email address below and you will reach a page where you can download this eBook.
I wish you all the best in your Mary Kay business and in life too.