USANA Health Sciences Review
Price: Depends on the product type
Owners: Publicly Owned – Listed on NASDAQ
Overall Rank: 9 out of 10
Please read on to the end as I have added information about USANA in an addendum section that non members will not be aware of at all. I will be very interested in what you think about this revealing information!
USANA Health Sciences was founded in 1992 by scientist Dr. Myron Wentz. The company is based in Salt Lake City, Utah and markets products in the Nutritional, Skin Care, Weight Management and Energy core health areas.
Its nutritional supplements are manufactured in its own facilities to stringent pharmaceutical grade standards used in the medical industry. Unlike the vast majority of nutritional supplements, USANA guarantees that the ingredients meet exactly what is stated on the label. Also, the potency of its products is guaranteed.
You may be surprised that non pharmaceutical grade supplements have standards where what is inside the bottle can vary greatly what is printed on the label. When low price is your primary objective in purchasing vitamins, you are doing your body a disservice. You are actually wasting your money as the benefit you receive is virtually nil.
I discovered USANA in a book by Robert Allen called Multiple Streams of Income. One of the streams he promoted was Network Marketing. The company he featured was USANA. His secretary became a highly successful associate and remained the top income earner for many of USANA’s early years. I happened to have been recruited by associates in her team. Colleen Larsen
In order to understand USANA, it is important to know a little about the scientist who founded the company, Dr. Myron Wentz.
Dr. Myron Wentz Vision
Research and development is at the heart of what goes into the manufacturing of its products. Dr. Wentz has always focused on offering products of the highest quality to its customers at a fair price. When your health is at stake, you do not want to put garbage into your body. It is worth paying for products that will have a positive impact on your health.
Why Take Nutritional Supplements Anyway?
Most people who eat healthy foods think that they receive all their necessary dietary nutritional needs from their grocery purchases.
However, farmers have used chemical fertilizers in the soil to deliver produce that repel insects, look pristine as possible and will have a longer shelf life than organically frown produce.
The trade off is depletion of essential nutrients in the soil so fewer gets into those beautiful looking fruits and vegetables.
Even if you only ate organically grown produce, the amount of nutritional intake would not be adequate to counter the ravages of everyday life. The bottom line, to make sure your body receives its optimal amount of nutrients, high quality supplementation is necessary.
USANA has derived the following regimen to ensure you give your whole body the best opportunity for good heath as well as to look good.
All it takes is 4 simple steps to create a health regimen that supports your health goals:
- USANA has created Essential Nutrition supplement that provides you with a foundation that works best for you.
- We all have different health needs. Hence, USANA has created Optimizers for that purpose.
- Using its skin care products makes you look good on the outside to compliment what you take for the inside
- Round out your routine with Food and Energy products to help fuel your day.
I suggest you also follow an exercise routine that works best for you.
Partners In Health
USANA has a talented team of doctors and scientists to ensure it always offers the most effective products possible. The company has also built relationships with well-known proponents of good health outside the company. One such individual is Dr. Oz.
Partners In Sports
We are all too familiar with cases in the sports world where athletes have tried to gain unfair advantage by taking banned products, like steroids. USANA has proven that there is another way. A legal way that is in compliance of the regulations of the sports authorities.
All its supplements fall within acceptable products that can be used to ensure an athlete is in their peak of health to compete. Legally. There are more athletes in the world who take USANA products than any other company in this industry.
USANA has also partnered with various sports organizations to educate their athletes in how to use nutritional supplementation most effectively for their specific sports. Check out this website on USANA ATHLETES
The USANA Business
I am certain you have not seen advertisements in the media for USANA. The reason is the company uses the direct selling model based on Network Marketing. This is working very well for USANA. It has expanded Internationally including the following countries:
- Puerto Rico
- United Kingdom
- New Zealand
This list will continue to grow as more companies are added.
Multilevel Marketing (MLM) Model
It is also possible to purchase the products at a discount by becoming a preferred customer. When you arrange to have products automatically shipped and billed to you monthly, you are designated a Preferred Customer. The incentive is you get a discount.
If you want to earn a commission selling the products yourself, you can become an Associate. All it takes to qualify is to purchase a welcome kit for $29.95. There is no obligation to purchase the product.
However, commissions are only paid for products sold, and not from anything else. It makes sense if you are going to make this a business, even part-time, you might as well become a preferred customer yourself. Otherwise, how can you share the benefits with your customers? In fact, if you tell your potential customers you do not take the products, why should they buy from you?
Since the cost to become an associate is very low and there are no requirements to use the products yourself to sell them, it is not surprising that 54% of associates in the US earn nothing. You can conclude they must not be selling anything.
The company makes it very easy to build the business. Each associate needs to recruit only two new associates to grow the network and earn commissions. However, for the network to work, they must generate sales according to the Binary Compensation Plan. I have added links to a video and a PDF file so I won’t go into the details here.
I will touch on this plan only to make specific points about the sales and commission process.
Only 2% of associates earn between $5001 to $20,000 a year! There are only a fraction of high income earners in the company. They are able to achieve that by creating a very large downline where sufficient number of associates make small sales which all add up to pass override commissions up to those high income earners. You can see what is earned in the following table.
The Essence Of The MLM Challenge Defined By This Earnings Chart
More than 50% earn nothing. And this data comes straight from USANA. Who makes money? Less than 1% of associates make over $20,000 a year. However, 100% of active associates purchase the products. You have to make monthly purchases in order to qualify for commissions.
Everyone lives in the hope of making money someday.
It takes constant recruiting of new associates. When they are new, the chances are they will make some sales. However, as new associates try to recruit other members into their network, the majority fail. Giving up is not far away.
The people at the top have to work very hard to replenish lost associates and to train and motivate their organization to make sales. That is one of the reasons why so many high energy conventions are held where the members are motivated to the max!
I don’t think this is a pretty picture.
But listen! If you are already an associate of USANA and are either meeting your earnings expectations OR well on your way to doing so, please continue to do what you are doing. IF IT WORKS, DON’T FIX IT!
But if what you are doing is not working out for you, why not change to a totally online method to build your business?
I was one of those associates from 1998 to 2006 who was getting nowhere. Some success came my way in recruiting a team of associates in the US, Canada and the UK. Neither of my team were very good at recruiting new associates. We used the products and that is how I was able to earn a meager income. In the end our team just maintained our preferred customer status.
When the economic disaster occurred in 2008-2009, we all stopped purchasing the products too. However, I missed not enjoying the products as I felt real benefits from them.
The USANA Compensation Plan
USANA uses a Binary Compensation plan to pay commissions to its associates. Instead of earning a flat percentage commission for the products sold, points are given linked to the price of each product. In some cases the relationship is one point for one dollar. In most cases it is less. Only by a small margin.
For simplification, I shall use one dollar of the product price to be equivalent to one point.
When you become an associate and purchase $100 of product, you are given one Business Center (BC) You can start of by setting up three Business Centers, the other two being placed on your right side and left side.
Associates link their product sales as well as new recruits to their right and left sides of their organization. These are applied to two sides of the associate. When the sales meets the requirement of the Binary Compensation Plan, commissions are paid out.
Usually an associate will recruit two other associates and place them one on their right side and the other on their left side. As these associates makes sales, points are added to each side of the associate. When they reach a specific amount, the associate earns a commission.
Watch this video to see how the USANA BINARY COMPENSATION PLAN works.
You can also download a PDF file for a hard copy CompPlan.
Since the commission is based on points earned, the actual earnings are translated to the currency where the associates live. In the US one volume point is equivalent to 1 USD. Every product has a volume point associated with it.
The main reason why USANA adopted the point system was to make it easy to translate this into commissions in the local currency wherever USANA does business.
What if you became a USANA associate and had problems recruiting others into the business. What then? Is there another way to become successful just by selling the products yourself? Not really. Unless you use an alternate business model that I’ll discuss below.
Alternate Business Model – Sell The Products Only
Please check this out to have a better understanding of what comes next.
Since USANA uses a binary compensation plan there is a small modification necessary to make this work. As an associate you are assigned one business center (BC) with a right and a left side. The purpose is to place your recruit associates on both sides.
When you make personal sales you also have to assign them to both sides. As your associates makes sales, volume will build up on both sides. Each week commissions are paid at the rate of 20% of your smaller side.
Maintaining Balance Within Your Binary Network
It is in your best interest to keep the balance of sales on each side as equal as possible. Since we are using the Binary Compensation Plan to earn commissions through customers only, you will need to alternate your customers between your right and left sides.
There is one more condition. When you buy wholesale and sell retail, you keep the difference for profit. Of course, you do not have to make purchases yourself to earn a commission in this way.
However, if you want to take advantage of the lucrative Binary Compensation plan, you need to buy products equal or greater to the sales volume of 100 points. In the US that is equivalent to abut $100.
The alternate business model that I explain in detail in the above link is based on AFFILIATE MARKETING. You write compelling reviews about each USANA product that highlight a specific benefit that will solve a problem the reader will have.
Make sure you have a link to your USANA dashboard order page placed at the end of your article. In this way you will help your readers make an informed decision to buy or not to buy. If they decide tom buy, they will click the link and make a purchase.
Use Your USANA Online Dashboard
the above screenshot is an example of your USANA Dashboard. You can use this to sell products or sign up associates. Once your website article directs visitors here using your USANA link, they can take care of themselves. Everything is easy to follow.
Fortunately USANA has a very wide array of great products that will provide you with ample opportunities to write a post on each for your website. These posts can be reviews, comparison with competitor products, and even How To articles,
Since the USANA products also work together with other products some of your articles could group them into categories and write an article how they synergistically work together for great effect.
At the end of your article add a Call To Action (CTA) to click the link to go to your USANA order page Make sure you have already set up purchases to be placed in alternating right and left positions. If you need help with this call the USANA associate help phone number in your country and ask.
Alternate Business Model – Sell The Products First, Then Recruit
The online method of marketing the products can also be used to attract business associates. My recommended approach is to initially focus on creating a huge following of happy customers. The income you will earn in this way will be very respectable as a part-time business.
In the process you will create a sizable database of potential business partners. Now you can launch your Email campaign to promote the business with these valuable customers.
I strongly suggest using the opt in process. Focus your Email campaign primarily on sharing company information. As well as to promote your blog posts. You can use emails at regular intervals to focus on the business side. Do not use high pressure tactics.
When you recruit associates in this way, you will have the perfect opportunity to educate your new online associates on how to get trained specifically for building their businesses using Internet Marketing Techniques and Strategies.
Pros & Cons
There is a lot to like about USANA.
- Established over 25 years
- Excellent management
- First class R&D personnel and facilities led by the founder Dr. Wentz
- Manufactures and markets science based products of the highest integrity
- Has something for everyone, nutritional, skin care, essential foods, energy
- Strategic partnerships in the medical and sports communities
- Publicly traded company with stock growing in value
- Presence in 20 countries and growing
- Compensation plan with high pay off potential
- You can have members in your team Internationally
As good as USANA is why are the vast majority of associates are struggling?
- People have problems doing well with the MLM model
- The traditional business building methods do not work for most associates
- More than 80% of associates are earning $1000 or less. More than 50% earn nothing
- The products as good as they are cost very high
- Associates who are in it to build a profitable business must spend at least $100 a month
- The theory is this expense will be covered by the earnings
- When the earnings do not materialize, the associates stop buying the products and drop out
- In order for this business model to succeed, there has to be constant recruiting of associates.
- Most associates would only be preferred customers
- The wrong type of individuals are brought into the business as associates
USANA Target Market
The company attracts people who want to:
- Lead a healthy lifestyle
- Have great looking skin
- Are interested in loosing and managing body weight
- Build up high energy for an active lifestyle like sports
- Make money
USANA Tools & Training
The training tools of USANA are excellent. They combine old school methods with the added function of using the Internet as a business building tool. As an associate you get your own USANA dashboard through which you can sell the products and sign up new associates.
Your dashboard has your own tracking ID to ensure you are given credit for products sold and new associates enrolled.
The old school method of talking to everyone you know and buying leads to communicate and call people are still the main method of building the business.
Hard copies of videos and print material is complimented by online equivalents. Even though USANA has a high online presence in social, media, the company does not use Internet Marketing as its main method of business building.
Here is where the alternate business model I am proposing fills that gap.
The traditional methods are very successful in attracting customers and associates. The only problem is the attrition rate is very high.
Training is extensive. This comes from two sources. The company itself as well as the various leadership teams who conduct their own training.
USANA support is first class for those who are using the company’s method of training. They have a great back office that is very responsive to customers and associates who need to make contact to address issues.
In addition, the associate who signs you up is usually part of a larger team. These teams also provide their own training to their members using the tools provided by USANA together with added techniques they have used for success.
USANA Price Plans
All the products offered by USANA can be found by clicking this LINK!
My Opinion of USANA
I have a very high opinion of USANA. As a member I learned an amazing amount about health and wellness, and found that the company had a lot of fun-loving associates. The Conventions I attended were a blast!
In 1998 my family went on a USANA Mexican Riviera 7 Day Cruise on the Carnival Elation. We were assigned a balcony suite and was spoiled for future cruises. This happened to be our very first cruise of many to come.
I met Dr. Wentz several times and found him very gracious at these casual interactions. I also met some of the early mentors of the company like Dr. Denis Waitley and Robert Allen.
Like every MLM company, the business model is pyramid shaped. The same is true for every major corporation. With one difference. In corporations the pay structure is such that the scale declines the lower in the food chain you are located.
In a Network Marketing company, there are many pyramids. And members in the lower echelons of the company can and do earn more than those higher up because of their efforts. I would not call USANA a Pyramid Scheme as these are illegal entities. I call USANA a Pyramid Structure instead.
Owners: The Share Holders
Price: $19.95 to join
Verdict: Highly Recommended – Legit
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I wish you much success in your quest to build a better life for you and your family. Your goal should be to create a business that will sustain you with passive income without having to work at it 8 hours a day. Instead, a couple of hours a day should be as much as it needs.
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I had to add this one bit of information about USANA you may not be aware of. In the beginning of the 21st Century, USANA built a 20,000 seat Amphitheatre on the outskirts of Salt Lake City shown below.
Its 2020 concert schedule for 2020 starting in May feature major acts like Maroon 5, Meghan Trainer, Kiss, Nickekback, Matchbox Twenty, Halsey, The Backstreet Boys and many more. Who would have thought, right? I’m attaching a picture of the venue as well as their 2020 concert season schedule in an attached PDF file you can download here: Amphiatheater Calendar 2020
When USANA has its International Conventions, this amphitheatre comes in very handy to hold convention outdoor events like massive BBQ’s shows and award presentations etc.
I hope you enjoyed this unique review of USANA!