Choosing a niche is the first step in setting up one’s Affiliate Marketing business. It also happens to be a huge roadblock for many and I shall explain why. Knowing these reasons will help in the process of finding a niche that is right for you. This article will guide you on how to choose a niche in affiliate marketing.
You do not have to blame yourself if you have this problem. The solution happens to be counterintuitive.
At the end of this tutorial. you should learn how to choose a niche in Affiliate Marketing for yourself no matter what field you want to target. I shall be using music as an analogy to discuss this topic, but the same ideas will apply to any category.
I also suggest you ask yourself is Affiliate Marketing right for you?
A Common Mistake That People Make
Since making money in affiliate marketing depends on sales, common sense says that the more products in your arsenal, the more chances of sales you will have. Herein lies the problem.
When we think of online sales, what company comes to mind? Amazon, right? And what is Amazon but a humongous online store that sells millions of different types of products?
The first mistake we make, and yes I and most other affiliate marketers do is to equate Affiliate Marketing to an online storefront with affiliate connections to another online store.
Let’s Use Music For This Niche Discussion
For example, if music is your niche, the common thinking is to offer musical instruments, books on music, music courses, concerts, etc. on your Affiliate website. Assuming you can get affiliate links to companies that market all these products. We know that most of these can be found on Amazon. So why not promote as many as you can in your storefront format if you decide to become an affiliate for Amazon?
Amazon does indeed offer an affiliate marketing program that makes a lot of money for its affiliates. But you do not channel customers to Amazon by trying to duplicate the look and feel of their online store. Amazon also has terms and conditions on how to display their products on your website that you will need to understand and follow.
There is a place for personal online stores if you are going to market products you design and make. In this situation, you would also have to take care of setting up a cart and payment collection system for your customers. You absolutely can do this if you wish. But this is not affiliate marketing.
Narrowing Down The Musical Niche
Instead of focusing on a broad array of products, to be successful you must focus on a narrow range. Let me use the music category again to explain.
Within the musical field, you can select musical instruments as a possible niche. However, you can drill down further and select just one musical instrument.
The most popular happen to be guitars and keyboards. I would not recommend offering both. Select either guitars or keyboards, including pianos.
Once you make a success of one, by all means, duplicate the process for the other. The main reason to focus on a narrow niche is to create an Affiliate Marketing site that has the opportunity to become an authority on that one instrument genre.
Do not become a Jack of All Trades and A Master Of None. Your goal in marketing the product is to help match the needs of your customer with the features and benefits of the musical instrument that they are looking for. Hence, you will need to find a way for your website to find that information to provide to potential customers.
You could include a survey on your website and let the customer tell you what they think is the most important attribute of the musical instrument they are looking for.
One of your activities is to become an expert in the features and benefits of Keyboards or Guitars depending on what you select. Let’s go into this aspect in more detail.
How Do You Become An Expert?
You can conduct your research online. If you do go into music, I suggest checking out YouTube. If it is Skin Care and Beauty Products, for instance, check out test data and reports available online.
Of course, if you have a personal experience you can use that to present your opinions to potential customers to help them make a buying decision.
There is one factor that becomes very important in selecting your niche. It should cover something you are truly passionate about. That is the best way to show your enthusiasm and commitment to helping others by providing valuable content.
This is a very good reason to select a narrow niche.
The first challenge is to build a reputation online as being an expert in that field. It takes time and hard work. If you are not passionate about the product, it will show and be detrimental to building a reputation as an expert.
Rather than throwing a dart to pick your niche, I suggest you do the following exercise.
How To Define Your Passion
For some, this is very easy. For others, it may not be. The reason is you may be subconsciously passionate about something, but have been detached from that connection because of life situations.
The first thing I recommend you do is to think back to what you loved to do as a kid. The age range can be anywhere from 6 to 16.
What was it that you could spend hours at and become oblivious about time? When you got involved with that activity, you would have to be forcefully pried away at times so that you could eat your meals, or do your chores.
Once you do that, connect your passion with products or activities that are marketed today. Check them out online and see if they ignite the passion in you. Could you immerse yourself in learning all about how they have evolved over the years?
The chances are technology today has channeled your passions as a kid into new directions. What are they? Can you connect with them with excitement?
Back To Music
Let’s go back to the musical example. You can play the electric guitar today using real-time loop generators. I have seen musicians have electronic drum machines at the side that they use to create a beat and then use pedals to assign them to a loop track.
They do the same to the guitar. They play a few bars of a chord progression and do the same. Finally, they combine both loops in real-time and play the melody over these tracks. What we see is a real-time one-man band.
So if you were passionate about the guitar back in time, how would you feel about getting to know this direction that the guitar has evolved?
The same can be applied to electronic keyboards and synths, You have access to a huge library of instruments that you can draw upon to create and perform music like never before.
The upside for Affiliate Marketers is that all of these choices and options can be so confusing. What if you found a way to help customers navigate through this maze to find exactly what they are looking for?
The Next Step – Valuable Content
Whatever niche you select, you must use your imagination to find over 100 ways to help visitors to your website.
In other words, you must be able to write content that is valuable to them. And you have to do it in a way where you capture their attention in the first few seconds of reading your article or post as it is called.
It is your title that does that followed by your first sentence. As soon as a visitor concludes they are going to get value from your article. They will read it all.
Think about what you would do. I am sure you have looked for topics of interest online. And Google presented you with a list of contenders for your attention. Think about the kind of articles that you continued to read. Use that as a guide when you write your content.
Doesn’t that make sense? You can do a lot of valuable homework online using yourself as the test subject. If you find something boring, the chances are others will find that too. And if you find an article engaging, guess what. Others will also concur.
Make It FUN!
Google rewards websites that provide valuable content and lots of it. The best way to do that is to have fun with the writing. Get into a grove and go with it. Do not think about limiting the length. The longer the better.
I shall be going into content creation in more detail in another tutorial. But for now, I hope I have given you ideas on how to find the best niche for you.
To help you find companies that offer Affiliate Marketing programs, you may want to check out a post I made on this topic.
Video On Selecting A Niche
Before I started building my website, I decided to get some training in the business of online marketing. It began with niche selection. It included a very helpful video by Kyle, one of the co-founders of Wealthy Affiliate that I want to share with you.
Click on the following banner to get to this training. After you watch it, let me know what you think.
Can You Do Me A Favor?
I would love to know if this article has helped you to choose a niche in affiliate marketing. Especially if you want to start an affiliate marketing business in the music category.
If you are looking for a niche, or have found one, I’d love to know what they are in the comments section below. Also, if you have any questions, please let me know.
A Free Gift
To thank you for staying with me till the end of this article I want to give you a free valuable gift. No matter what business you want to do, it is most important that you develop good habits.
The end result of helping others get what they want is for you to accumulate wealth. Note that that goal should be secondary. To help you develop good habits, I am going to give you a free book called Think and Grow Rich, by Napoleon Hill.
Fill in the form below and you will be able to download this book electronically.
I wish you much success in your affiliate marketing journey.