Are you in an MLM Program right now? How long have you been involved? Are the results you are getting fine with you? If you are happy with your results, that is terrific Continue to do what you are doing. If not, when do you expect to be earning sufficient residual income to justify continuing to be a member? Is it OK if I share with you MLM online secrets your upline doesn’t want you to know?
But first, are you open to doing MLM in a way you may not have thought possible before? Let’s review the following.
- Outline how MLM is done today
- Identify problem areas that you may be experiencing
- Show you how to build your MLM business online that overcomes those problems
If you want to build your MLM business without having to bug your family and friends as well as attend meetings like the one in the picture above, you need to read this article.
Outline Of Current MLM Techniques
Let’s discuss how conventional MLM, also called Network Marketing works.
Each company has its own structure but they all follow the same principle. There are many successful MLM companies in existence all over the world. The concept works. Having been involved in MLM I think this is a great idea. But with a few caveats, I shall share later.
Naturally, there are also unscrupulous companies that conduct illegal Ponzi Schemes under the guise of being a legitimate MLM company. I want to think that is not the case with your company.
Multilevel Marketing (MLM) or Network Marketing as it is also called, is a business model that has been in existence for several decades. The granddaddy of them all, Amway, is well-known. Despite the many negative connotations that have been thrown at Amway over the years, they pioneered this business model that has spawned many other companies doing the same.
Let’s say you buy products from a store. You. experience the benefits. Then share your experience with your family and friends. Some of them will buy the products and you earn a commission. Right? WRONG!
You probably do this all the time with products you purchase from many sources. And when others buy on your recommendations, you earn zero!
Network Marketing companies came into existence to right that wrong. However, a new distribution structure was necessary to make it work.
Instead of having a centralized distribution system, products are sold through a network of distributors. To become a distributor you are recruited as a team member of another distributor. A new account is set up in your name with a unique tracking number.
When you sell the products, the sales are tracked to your account number and you earn a commission.
In addition to selling the products, you are encouraged to recruit other distributors into your network. They are also provided with unique tracking numbers that are linked to yours. In that way, when your recruits make sales, you also earn a small commission. These commissions also called overrides, are earned several layers deep on a declining scale.
This is the advantage of leverage. You not only earn an income from your efforts but also from the efforts of others
In this way, no one person needs to sell a lot of products. The premise is that everyone in the network sells a small amount of product.
The total amount of your income is dependent on the size of your network, your retention rate, and the number of products sold in what is called your down line. As long as the network keeps growing, everyone benefits. Hence, there is a lot of emphasis on growing the network by adding new distributors.
This method of generating sales and earning commission is called leverage. You earn commissions not only on your efforts but also from the efforts of members of your team, also called your downline.
In addition to commissions, bonuses are also earned when the total volume of sales in your organization meets specific volume criteria over a specific period of time. There are also rewards earned through competition, that in many ways are like bonuses with the exception that special promotions are offered during the competition period.
How Does The Above Plan Work?
Once again, the premise is very simple. When you are recruited into a network as a distributor you are trained to make retail sales as well as to recruit new distributors into your team. And you, in turn, are trained to help your distributors duplicate the system, by funneling them through the training.
There are several ways to do this. Either you can do the training yourself, or you can schedule your new distributor to attend a local training session if there is one. The alternative is to join a group on video and get training through an interactive webinar.
In major urban centers opportunity meetings in the evenings and Saturdays are held where distributors are encouraged to bring along prospects as well as new distributors they have recruited. There are usually two parts to this event.
- Product sales presentation and Business briefing for prospects
- Training for dew distributors
These are great venues for signing up new retail customers as well as new distributors. Leaders in the company with a large downline demonstrating a proven business record are present and give these presentations and training.
In order for this business model to succeed there must be constant effort to recruit new retail customers and distributors for the simple reason there is a high level of attrition. Most people do not like talking to others about their business opportunities. The best that many distributors will do is to retail the product. But that alone doesn’t grow the business since the power of leverage will be absent. Specific skills put into action are necessary to grow the business. I have listed them below:
9 Skills To Build A MLM Business
- Find prospects by talking to people in person, by phone, or through an Email list.
- Invite them to review some information, usually via the Internet these days
- Follow up to find out what they think and set up a 3-Way phone call with your upline
- If there are local business briefings offer to attend as a group with as many prospects in your pipeline
- Use the help of experts in your company to sign up your prospects either as retail customers or distributors
- Attend training sessions online and in person to hone your business-building skills
- Develop the skills to do retail sales and recruit new distributors themselves
- Develop the skills to train others yourself by rising to the role of a leader
- Rinse and repeat
Why Is There Resistance To Do The Above
It comes down to one thing. FEAR. The fear of:
- Talking to others about your business
- Annoying your family and friends
- Spending a lot of time with nothing to show for it
- Falling behind in building your MLM business
Does all of this feel familiar? Maybe you have gone through this debilitating experience. The message you keep getting from your upline and company leaders is to never give up. Keep following the proven system you are taught. This system has worked for others, and will eventually work for you.
If it doesn’t, it is YOUR fault. You are not working hard enough.
The Secret Your Upline Doesn’t Want You To Know!
Why Do The Few Succeed And The Many Fail?
The answer is really simple. The majority of members recruited into an MLM company may love using the products and the publicity events but are not prepared to develop all the skills that are necessary to succeed and put them into action. Since only a few are willing to do what it takes to succeed, the majority will fail. It may take some time. But it sadly happens.
A ratio that is often used is 80% will fail and 20% Will succeed. And out of that 20%. Only about a quarter will join the group of top-income earners in the company. Typically only about 5% of the members make 5 figures a month and above. AARP conducted a study on Multilevel Marketing in 2017 and released a report you can download via this link.
Hence, it becomes a tremendous challenge to train a sufficient number of new distributors in your network who are willing to duplicate the business-building system. And many who start the process eventually quit.
This is the secret your upline doesn’t want you to know! The overriding purpose of conventions is to motivate the members to not quit and train them to recruit new members. There are other reasons too, but this is the big one.
The MLM Convention Culture
Recruiting new distributors is the main focus of all MLM companies. Major conventions are held at least once a year. And for the really big MLM companies, once a quarter at different regions where they operate.
These are very upbeat events where success stories are one of the highlights. There are a lot of inspirational speeches. Award presentations. Success story videos depicting how members who had the deck stacked against them were able to turn their lives around dramatically!
Often these videos will showcase the trappings of success these individuals were able to add to their lifestyles. Like big new homes. Cars. Exotic vacations. And how they were able to help others in their team also become successful.
It’s all good. I have attended events like this and truly enjoyed the experience. In the end, everyone feels euphoric. You truly feel you can move mountains and achieve the dream. Optimism and hope reign. We feel we can rule the world.
When we return to daily life, reality sets in. It is now time to do the work. The really good leaders will gather their local distributors together to keep that momentum going. It is critical to feed this newfound enthusiasm with constant reminders that the dream is possible. If only this was true for everyone.
The promise that this is a great way to create passive income is false for the majority. You may have noticed that the hardest-working members are the successful leaders. Sure they earn a significant income and quite rightly so. But this becomes a full-time job.
Those who really enjoy passive income are leaders who have been successful in creating a network of leaders who are also hard-working. However, they still need to motivate their team on a regular basis.
Check out this video about how traditional MLM works. It is almost like a cult:
Is There A Better Way To Succeed In MLM?
Actually, there is. But first I’d like to address the fear factors I itemized above. Can you relate to one or more of these? How would it feel if you didn’t have to deal with these fears? Would that instill more confidence in you? And keep you more interested in working on your business?
1) Fear Of Talking To Others
It always surprises me that the main emphasis in most MLM companies is to recruit new distributors. Shouldn’t the main Focus be to generate sales? In the MLM model increased sales are best achieved through the efforts of new distributors. So why not start by promoting the product? The chances are there must be something unique and desirable about the product. (And if there isn’t consider that a red flag that there is something not right here.)
Wouldn’t it be better to build a core group of happy customers first and then enlist a few of them as distributors? The process to grow your network will take longer. But it will be more robust and have a better chance to succeed.
2) Fear Of Talking To Family And Friends
What usually happens, after the new distributor recruits others? The first step they are told to do is make a list of their warm market. Meaning family and friends. Since there is resistance to talking to family and friends about the business, the growth process starts to slow down and eventually fizzles out. People get disheartened and quit. New distributors have to be recruited to keep the sales growing.
3) Fear Of Rejection
An innate human trait is to be an accepted member of the community. Especially their inner circle of family and friends. Since so many people have been approached to join one MLM or another, they shy away when approached about yet another new business opportunity. This leads to a feeling of rejection which is another innate fear.
4) Fear Of Spending A Lot Of Time With Nothing To Show
When new prospect gets into an MLM business, they have a feeling of optimism. After going through an upbeat business presentation, and attending a company event, this feeling is amplified.
However, small successes are needed to keep this momentum going. Except for the very few, the vast majority of new recruits find that they are spending a lot of time working the business with little or nothing to show for it.
5) Fear Of Falling Behind
Fear sets in that they are not going to make it. Especially when they see others succeeding which makes them wonder what are they doing wrong. They fall behind. When success starts to feel like an impossible goal, the fear of falling behind takes over.
The easiest way out of their pain is to quit.
Can You Create A Successful Business Solely With Customers?
The answer is a RESOUNDING YES
At first glance, this appears contrary to the principle of MLM. It takes having thousands of customers to earn enough to create a significant income. In MLM this feat is accomplished by building a network of distributors to achieve massive sales. How can you, just one individual talk to enough people to get those customers and sales?
I want to show you that there is a way.
The Magic Of Online Marketing
Think about this statement. MLM companies use online systems for promoting their product, and to recruit distributors. You most likely have a landing page where visitors can read all about the products and have access to an order form where they can make purchases. It goes one better.
The chances are every distributor will have their own business dashboard. Here they can direct potential customers who can buy the product and you will be paid a commission.
Plus. you can also sign up new distributors from your dashboard.
Sure, your MLM company may charge you a monthly business fee to have a ready-made business-building system like this. As long as that fee is reasonable, say less than $50 a month, this is one of the costs of running a business.
Some companies feel that if the cost to you is relatively low, then you have no skin in the game. And that makes it easy to quit. Hence, some companies charge a lot more.
However, if you have free access to an online business system, that can work in your favor as long as you do not quit.
How To Use The Company-Provided System
You may be tempted to use this system to do both. Sell the product as well as recruit new distributors into your business. And that is exactly what your MLM company had in mind. Should you follow their direction to do that?
The answer is YES!
But what if you don’t want to do the things above that cause fear? What then?
Leverage The Power Of The Internet
It’s time to leverage the power of the Internet to find potential customers and prospects for your business. I don’t think your company has this kind of training. They are going by the adage that if it ain’t broke, don’t fix it.
In order to use the Internet, a whole new set of skills is required. When taught correctly, you can learn these skills and put them into action to find customers and prospects. And show your prospects how they can duplicate such a system from the comfort of their home.
Your company probably has emphasized the importance of creating a list of prospects. And then use Email marketing campaigns to communicate with your prospects.
That is all well and good. How do you get these prospects? Some promote the idea of purchasing lists of prospects. Can I be blunt? This is a fool’s errand and will take most members down a rabbit hole. The reason is that lists of high-quality warm prospects will cost you big time. Since most newcomers to MLM do not have the funds, they end up purchasing low-quality lists.
No matter what kind of list you use, there are State and Federal regulations you will have to follow to avoid breaking spam laws.
Alternate List Building Strategies
Here are a few alternate ways to create your list of prospects:
- Social Media
- Pay Per Click & Paid Ads
When you first use Internet Marketing, your main focus will be on 1 and 2. Once your business starts to generate adequate income, you can use the 3rd approach to scale up your business.
Does this make sense?
Better yet, once you learn how to perfect this strategy, it will work for you 24/7. Even when you sleep. And it will require only a couple of hours a day to manage your online business.
The Training You Will Need
I’m not going to keep you waiting any longer. There is an online platform that will train you how to become really good at building your business using the Internet.
It should not surprise you that there is a cost involved. It is subscription-based to make it extremely affordable.
But, I do not want you to trust me yet. You do not know me enough. If you wish you can read my Bio in this About Me link. Hence, I am going to give you access to this platform as a starter member completely free. It is called Wealthy Affiliate! there is no time limit to stay on as a free member so you can make sure this is for you before you upgrade to a paying member.
There is no credit card necessary to sign up as a starter member. Hence, there is zero risk to you. Click the picture below to be redirected to a page that will provide you with more information as well as a form you can sign up for online.
How Does Wealthy Affiliate Help
Wealthy Affiliate provides comprehensive training on affiliate marketing, including how to sell effectively. This includes Search Engine Optimization (SEO) strategies, content creation, and other aspects of online marketing. Most of what you are taught is also applicable to building your network marketing business.
You will learn how to find out the hot buttons of your customers. Wealthy Affiliate has a vibrant online community where members are always willing to help you with your online marketing questions and concerns.
Click this link to find out what Wealthy Affiliate is about through this insider review article I wrote.
Click The Picture Below To Move Ahead In Your Business!
I’d Like To Hear From You
Can you tell me what you think about conducting your MLM business online? Wherever you have an Internet connection you can work on your business. Now that you have been exposed to the MLM online secrets your upline doesn’t want you to know do you feel better prepared to build your MLM business online?
Now, if you still want to attend meetings, that is perfectly OK. There is nothing wrong with using the in-person approach that you augment with an online approach.
May I make one suggestion? If you get excited to share this information with others, hold back until you are further along in your online marketing training. Fair enough?
If you are a struggling Network Marketer, could this be the sign you were looking for?