Hi there! One of the first decisions necessary in affiliate marketing is to choose your niche. This is the area where you will be helping potential customers solve a problem or meet a need using a product or service from your niche. Since I am an engineer who is also in affiliate marketing, I thought, why not write an article about the best affiliate marketing niches for engineers?
This post is a follow-up to one I just wrote called, “Are Engineers A Good Fit For Affiliate Marketing?” If you haven’t read this article, I suggest you read that first before reading further.
If you need to know more about niches, here is an article I wrote to share with you: How To Chose A Niche In Affiliate Marketing That Shows Your Passion.
We engineers think differently. It made sense to explore niches that most engineers can have fun with and at the same time help other people. I’m going to have fun writing this and hope you will like what you read.
Find Your Right Niche
It is so important to get this right. If you find out well into your online business journey that you have picked the wrong niche, changing directions then will cost you time as well as money.
Once you decide that affiliate marketing is going to be your ticket to making money online, then it is critical to choose a niche that you at least like. And that is the purpose of this article. To help engineers get an edge by picking the right niche for them. Let’s dive in, shall we?
What Are Your Passions?
When you choose a niche in an area you are passionate about, you will connect better with your potential customers. If this niche is also related to your profession, so much the better.
My engineering expertise is in developing flat-panel cockpit displays. I love everything to do with the man-machine interface. Think about your engineering field. Would you agree that this is an important topic for what you are doing?
Computers, mobile devices, entertainment products, games, productivity gizmos, and much more all need really good man-machine interfaces for a great user experience. Each one of these falls into a niche all by itself.
Pause for a moment. Think hard about what are your passions. It doesn’t have to be connected to your job. Do a brainstorming session and write everything down that you are passionate about.
What Are You Most Knowledgeable About
Write everything you are most knowledgeable about down too. The ideal niche is a combination of your passion and expertise. This is a powerful combination because you can use this to help people more effectively.
However, if you are passionate about something and don’t know too much about that, don’t worry. You can always learn. If you are extremely knowledgeable about something but have no passion for it, that could be a problem in affiliate marketing, Unless you can develop a passion for that field too.
Common Fields Of Engineering
Engineering is such a vast category that it could take me a long book to cover all the possible niches. Hence, I want to narrow this down to the following areas:
- Electronics and Electrical
10 Best Niches For You To Consider
- Computers & Software
- Mobile Devices
- Home Entertainment Systems
- Home Security Systems
- Gaming Devices & Games
- 3-D Printing & Printers In General
- Green Technology Involving LED Light Sources And Solar Electric Systems
- Automotive Parts, Tires & Accessories
- Repair Services
How to Find Related Companies With Affiliate Programs
You have several options to find companies that offer affiliate programs. Some companies manage their affiliate program directly. Others use the services of affiliate networks to sign up affiliates, meaning you.
As a rule of thumb, giant companies like Amazon, Walmart, and Best Buy, manage their affiliate programs. HP, although a giant company, uses an affiliate network called ShareASale to sign up affiliates.
It doesn’t matter how you sign up as an affiliate, you make money by sharing details about how their products can help individuals looking for them. When they decide to purchase you provide them with your affiliate link to that company. After they purchase the product, the company will send you a commission.
For large companies like Amazon, their link to sign up as an affiliate is located at the bottom of their website.
After you chose your niche, make a list of products and/or services related to that niche that people will be looking for in Google. Why not use Google yourself to find out where these are sold online? Then go to those vendors’ websites and scroll down to the bottom to see if they offer an affiliate program.
If they don’t I will provide you with a list of affiliate networks where you can also search for these products and companies that sell these products.
Between these affiliate networks, you will be able to find physical products as well as digital and software products that will appeal to the engineer at heart. The secret is to find the niche you are passionate about and look for these kinds of products.
It is easy to join these companies. I must give you a word of caution. They are looking for affiliates who can generate sales for them. I strongly recommend you do the following to earn revenue. The main purpose is to find a way to attract potential customers. Right?
The above links for AWIN, ShareASale, CJ Affiliate, and Clickbank lead to reviews within this website. The others go directly to the related companies. In time I will have reviews about all of them and change the links accordingly.
How To Create An Online System To Attract Customers
The following graphic explains this very clearly. We’ll talk after you digest this key information.
In this article so far I have discussed how to choose a niche. That is essentially about choosing an interest which is Step 1. Once you have completed this task, the next step is to build a website Step 2.
What is the next logical step? You attract visitors to your website and you convert them into customers. How? By writing helpful content about the product you are promoting. When people want to purchase something they often have concerns or questions.
Your job is to find out what these are through online research and respond to their concerns and questions in your article on that product.
When you do a good job at this, Google will like you and will start to rank your posts. Initially, they will not rank high. As you demonstrate your knowledge and helpfulness through your content and follow specific Search Engine Optimization rules, potential customers will find your article.
This is the all-important Step 3. Without traffic, there will be no sales.
After they read your article and find their concerns and questions addressed, they are ready to buy. You give them a call to action to click your affiliate link to get to the vendor who is selling that product.
They make the purchase and the vendor will send you a commission. This is how you earn revenue in Step 4.
Miss This Step And You Could Tank Your Business
New affiliate marketers are so excited about earning money they jump to sharing their affiliate link to sign up customers as soon as possible. The problem is new affiliate marketers have yet to demonstrate that they are serious about their online business to Google as well as create a growing stream of traffic.
Without this traffic, how will you sell? The missing step is to initially focus more on developing a dialog with your potential customers to build relationships. Google will like this. Followed by building a growing stream of traffic.
First, try to understand what problems your readers have and then share solutions without providing any affiliate links. Of course, you may include the type of products that could be used to solve these problems. Approach this in general terms in the early phases of your online business.
Why do that you may ask. And that is a good question. Google is watching you and looking to see if you write and publish articles on your website regularly. Like two to three times a week. Then, they analyze your content to see how helpful you are to your target market.
Authority Website & Google
It takes time for Google to recognize you as an authority in your niche. This can take several months. I recommend using affiliate links sparingly. In other words, focus on solution-based articles more than product reviews where affiliate links are more commonly placed.
Google provides free tools such as Google Search Console and Google Analytics to help you monitor your traffic. As it grows, you will be able to see it in graphical form. Right now, don’t worry about that. Until you have about 50 articles published there is no point in checking your stats.
When you are ready to start focusing on promoting products, go ahead. But even then, mix up your articles so that you are not being aggressive. Even when you write product reviews, your approach should be from the perspective of helping people. Does that make sense?
How Do You Acquire The Knowledge And Skills
You can go it alone and search the Internet for tips and strategies to help you. There are tons of stuff on YouTube that show you all kinds of things.
The problem with going it alone is confusion. There are so many ways to build your business so who do you follow? There is more to this business than knowledge and skills. For example:
- Website building
- Selecting your domain name
- Finding a platform to create your website, and then having it hosted
- Since this is your business, you will need to meet minimum standards
When you buy your domain name, it will expire in a year. If not renewed, you could lose ownership of that domain name. Hence, you must make provisions that will never happen.
When things go wrong, who will you go to for help? If there is a crash, and your website gets disabled, who will back up your website and make sure it is still published?
Another critical skill you will have to learn is how to make sure your article will rank on page 1 of the search engines. Preferable in the #1 slot. Successful online entrepreneurs can achieve page 1 ranking more often than everyone else.
The Solution I Chose
May I share the solution I chose? Instead of doing all the above at different locations, I was able to find one place where I could do the following:
- Have access to top-notch core training
- Live classes from Super Affiliates including a live Q&A session
- Archives of all these classes
- One-on-one mentoring
- Access to website creation software
- Free website themes and plugins
- Website hosting included for several websites
- Content creation editor with ready-made templates
- Fast, reliable website hosting with daily backup
- 24/7 site support
- Peer member support
- Members can ask questions and receive answers from the owners
- The platform has been serving entrepreneurs since 2005
Does this solution sound appealing to you too? I wrote about how to learn about affiliate marketing online and get the results you want. Check it out. If this interests you, I provide a link to sign up to check it out for free. You can even go through the core training for the first 5 lessons for free.
If you don’t like what you see, don’t bother doing anything more. Since the company doesn’t take any payment information until you decide to proceed further, you have no risk. The above article will tell you more so I will leave it at that here.
May We Communicate?
I feel this is a one-sided conversation. It would be fantastic if we can communicate one on one and make it two-sided. We can do that in two ways.
- Comment or ask a question below and I will answer within a couple of days at the most.
- Click on my Home Page scroll to the bottom and fill out a form for a gift in exchange for your email address. Then we can communicate.
My objective in writing this post was to connect with fellow engineers who are interested in affiliate marketing and help them select a suitable niche. I’d love to know if I achieved this objective with you. If not, where could I correct that shortcoming?
I am not afraid to ask for advice from my readers so that I can improve. I would love for you to become one of my readers.
You can click any of the menus above to access a wealth of helpful information connected to affiliate marketing.
Writing this has been fun. I look forward to hearing from you.
In the meantime, I wish you wonderful things in your life ahead.